Google required something special and eye-catching to raise awareness of the Adword programmes it runs. A series of starter days were being arranged by the regional offices of the Chamber of Commerce in the Netherlands. Google wanted to advertise the Adword Programmes at these events.
The Z-Postcard was selected for this application because the format was perceived as the most exclusive option.
The Z-CARD®s were distributed to 24 different addresses with the help of Unit4Agresso (who are also clients of Z-CARD®s Netherlands.)
The 'starter days' were very successful and there was an increased interest. There was a raised level in new contacts as well as new account activation. The client was very happy with the way the Z-Postcard worked and was very happy with the way in which it was distributed.
