The Ski club had launched an environmental initiative 'Respect the Mountain'. One of the criteria was to reduce the amount of paper the company used. They were using 2 64 page booklets and required help and advice to turn it into a pocket sized pack.
Z-CARD helped to reduce the 2 booklets to 2 8 panel Z-CARD®s, one of which contained an 8 panel I-Format Z-CARD® in a cover pocket.
The 3 Z-CARD®s plus a discount voucher were all contained in a plastic wallet. The wallets and cards were distributed through the mail.
"We are delighted with the end result which has perfectly matched our need to provide members with the essential information whilst reducing our impact on the environment."
- Fiona J. Sweetman, Marketing Manager, Ski club of Great Britain
