London South Bank University was looking for ways to promote the accessibility of pathways into further education and other opportunities via the Community Outreach Project.
A 'Step to learning' portfolio of Z-CARD®s was created. It was an individually tailored, compact communications project targeting hard to reach groups.
Extra panels on the insert with a perforated crease and horseshoe re moist strip allowed people to easily request further information. 35,000 units were distributed in South East London.
The client has been overwhelmed with the responses from organisations wishing to use this material. Over 300 responses were received that were directly attributed to the Z-CARD® campaign.
Due to the high response rate an updated version was created that increased the distribution to 45,000 units in London.
